What information is missing?
Before the start of the conversation, all panelists filled in a survey about the website of HeyFiets
Samuel from HeyFiets used the 5hellos session guide to dive deeper into the answers of the survey. A great dialogue happened as the 5 panelists shared their own opinions and insights – while being inspired by other ideas which led to innovative insights.
Pricing! The biggest obstacle for the teenagers was the still unknown price tag that HeyFiets entails. Next to that, the teenagers were all still quite dependent on their parents and this made it difficult to indicate clearly whether they would consider a subscription. But overall positive reactions. "I love the concept! it's not only nice because you get to school faster but also because you are not soaked with sweat!”
For the young professionals the overall picture was missing. The website now only consisted of general information but the price, the subscription contract, and many other things were nowhere to be found.
Gotten curious about HeyFiets? Take a look on their website heyfiets.com or Twitter @heyfiets.
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