explore
Exploring how people eat mashed potatoes today
For new product introductions, an FMCG is curious to find out how to give mashed potatoes a twist. Let's start by understanding how they're eaten today.
Sharing experiences in 30 minutes
Yara started the session with a welcome – asking everyone to share the last time they had mashed potatoes.
She created a 5 question session guide for the mostly free-form conversation. She encouraged people to add on to each other's stories and experiences. She found out for example, that 3 of the 5 panelists also ate leftover mashed potatoes cold the next day. (Really?)
From post-work out sweet potato mash to the ultimate comfort food (with onions, thyme and cream) - she gathered lots of inspiration to kick off her team's concept session on introducing new variations.
5hellos as input for a larger project
The conversation Yara had was a first exploration in this food group. She wanted to hear from people besides her own colleagues about their connotations with the food, in order to gather ideas for the kick-off of the concept sessions - where the team will brainstorm for new ideas.