The questions we’re most often asked


How can I get the right 5 people in the session?
The 5hellos panel is a new take on the traditional research panel. We recruit people who are interested to share their thoughts & insights through conversation.  Panelists enjoy the session as a fun break in the day.  (Panelists do a maximum of 2 sessions per month.)

We find  panelists through targeted social media campaigns. We've hosted sessions with entrepreneurs, general practitioners, home-seekers, sustainability minded foodies, millennials who puzzle, luxury online shoppers, mothers of young children, to name a few.  

To date, we've always found the right 5 people. Just let us know who you're looking for. Or, we can work with your own client base (and we handle the logistics).

Why use 5hellos, and not just run a survey?  
5hellos works better in many situations. For example, to:
  • Check how people are responding to content you’re working on. Is it relevant? Clear? Does it appeal?
  • Check whether a new idea or proposition resonates with your audience. Does it meet their needs? Why?
  • Explore people’s needs & motivations on a specific topic.
  • Prepare for a larger UX quantitative study. Checking some of the assumptions you’re taking into a larger and more expensive study always helps.
Why only 5 people?
We’re going for the quality of human input, not quantity, to focus on the ‘why’ behind your data.

Nielson NormanGroup research has also shown that 5 people identify up to 90% of all issues (in usability testing).

That having been said, most clients book 2 – 3 sessions on the same topic, to get robust input, or to focus each session on a slightly different audience (eg. young vs. older).
Why 5 people at the same time? Won’t they be influencing each other?
We send the 5 questions out via a survey in advance to capture individual opinions.

This minimizes ‘group think’ (as you’ve got their personal viewpoint as a starting point) while still allowing for the power of conversation as each panelist builds on the other’s thoughtsand ideas.
So, it’s like a focus group?
While it's a group discussion, a 5hellos session explores the answers panelists have  given in advance to the 5 questions and looks for the reactions of the others. It’s compact and focused.

See it as a more efficient way to get 5 individual inputs at once, with some cross-fertilization thrown in.
But I’ve never run a conversation!
No worries. The 5hellos guide takes you by the hand to select questions and lead the session like a pro. Still not feeling confident? No problem. We'll lead and take over the project from A to Z.

If you have any other questions, Get in touch with our team.