Welcome to the research
panel, re-invented.

The 5hellos panel is a dedicated group of 200+ curious people, excited to share their thoughts & insights through real conversations, to improve products, content & ideas.

Meet our panel

Like Nienke

  • Bachelor's in Psychology
  • Shops online, weekly
  • Loved giving input to a make-up brand newsletter

Like Remon

  • Owner of a catering and foodtruck company
  • A bicycle fanatic
  • Loves to talk to start-ups from an outsiders point-of-view

Like Noor

  • Student Political Science
  • Fanatic football player and viewer
  • Likes that she can contribute to major brands from her student room
Ben is 31, lives in Amsterdam, shops online regularly and has a huge sneaker collection.

Targeted, relevant panelists

Always speak with the panelists you need. Filter on demographics, interests and lifestyles.

Need something super, super specific? We have you covered - our partner panel can target to the bone.

Not your standard panel


Our selected members provide fresh ideas and insights. They are often digital natives, under 40 (and if you need a different profile, we can also arrange that for you).


And really motivated to help you do better. Our panel members enjoy working with corporates, start-ups and everything in between. They are not seasoned panelists and are newbies to the conversation.


Smart, wordly and able to make nuances. Experience shows that it is often better to have people who have something to say about your product than a very specific socio-demographic profile.
"The people I spoke with in my 5hellos talk immediately uncovered holes in my copy. I had simply been blind to it - and they gave great feedback to make it better."

Be among the first to try 5hellos.