Evaluating brand promises with entrepreneurs
Before the session, the entrepreneurs answered a 2-minute survey to give their opinion on the various slogans given. Sophie used these answers as her guideline during the conversation. The pre-answered questions allowed for diving into the feedback during the conversation. The discussion between the different shopkeepers resulted into the emerging of 2 winners from the original short-list.
After finishing the session, Sophie gathered the feedback and the insights in a compact summary to share with CCV.
With the output from the 5hellos session, the CCV team was able to decide on the final winner, or run an A/B test to get to the best slogan for their services.
“The speed of the simple set-up, cooperation with the 5hellos team and low costs made the tool useful.” - Sylvie Vanthomme, Customer Insights Lead, CCV Group
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