Evaluating brand promises with entrepreneurs

CCV is rebranding their payment services and hardware. Which slogan resonates best with their users and why? The short-list was narrowed down to 2 winners!?
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As part of a larger rebranding effort of all CCV services and hardware, CCV was about to introduce a new pay-off with their main brand promise. They had prepared several options and were looking for feedback from their main users in retail and hospitality. Which slogan best matches the new branding and conveys the message to their audience?

Let's hear it!

Before the session,  the entrepreneurs answered a 2-minute survey to give their opinion on the various slogans given. Sophie used these answers as her guideline during the conversation. The pre-answered questions allowed for diving into the feedback during the conversation. The discussion between the different shopkeepers resulted into the emerging of 2 winners from the original short-list. 

After finishing the session, Sophie gathered the feedback and the insights in a compact summary to share with CCV.

The resulting winner

With the output from the 5hellos session, the CCV team was able to decide on the final winner, or run an A/B test to get to the best slogan for their services.

“The speed of the simple set-up, cooperation with the 5hellos team and low costs made the tool useful.” - Sylvie Vanthomme, Customer Insights Lead, CCV Group

Want to find out more on how 5hellos can help improve the usability of your work? Let's talk.

Moderator
Sophie on behalf of CCV
What's tested
A short-list of slogans for CCV new branding
Goal
Select winning slogan in line with CCV brand
With whom?
5 retail entrepreneurs 

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