How do others use 5hellos?
It's their go-to tool for sharp customer input

USER SEGMENTATION

Data + insights = super power

The 5hellosplus conversion trajectory examined the outcome of an A/B test. Why did shoppers do what they did? And what does that mean for the UX?
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USER SEGMENTATION

Make sense of your clients

18 tour coach drivers assessed the difficulties and inconveniences of their job. The municipality of Amsterdam creates rich segments.
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CONVERSION

Convincing to buy through product videos

To what extent do product videos contribute to the decision-making process of shoppers and what should such a video meet?
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INNOVATION

Developing a new concept

The 5hellos innovation trajectory mapped out the experiences and problems of potential customers
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INSIGHT

Improving traffic safety

Gather insights and ideas from driving instructors and examiners about potentially dangerous traffic situations
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CAMPAIGN INSIGHTS

T-Mobile in conversation with entrepreneurs

Several deals were shared for attractiveness among entrepreneurs. The result? A clear winner among the deals and key insights that help discover why that option is seen as favorite.
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USER RESEARCH

Holiday booking made easier

A new design of a holiday booking page was reviewed by 5 women who regularly plan travels. The result? There is room for improvement.
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USER NEEDS

Which images make shoppers become buyers?

10 online shoppers reviewed and discussed visual content for high-end department store De Bijenkorf. The result? Numerous quick-wins and conversion improvements.
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CONCEPT VALIDATION

Evaluating brand promises with entrepreneurs

An international payment provider is rebranding their payment services and hardware. Which slogan resonates best with their users and why? The short-list was narrowed down to 2 winners.
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USER RESEARCH

Prototype testing an application flow

Testing a new application flow to get a public tender: can users find their way through the online form to apply for and win tenders in Amsterdam?
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CAMPAIGN INSIGHTS

Get the message?

Fish-eating millennials reviewed the latest marketing campaign concepts for Fish Tales, a scale-up in sustainable fish conserves. The 5hellos panel helped the marketing team to sharpen their messages in no time.  
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USER RESEARCH

What actions are needed to help stimulate pre-orders?

The website of a hybrid heat pump startup was discussed at length by 10 homeowners who are looking for a heat pump. The purpose of the conversation was to find action points to increase conversion to pre-orders.
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CAMPAIGN INSIGHTS

Feedback from high profile panelists

10 doctors discussed the concept of a new marketing campaign for a software company. Using 5hellos, two lively discussions made clear what needed to be done to improve the campaign and meet doctors' needs.
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USER NEEDS

Understanding blog appeal

Two different blog posts were compared by 5 women in a quick and easy 30 min conversation. Which travel blog inspired the most to go to Switzerland and why?
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USER RESEARCH

What information is missing?

HeyFiets turns anyone's bike into an electric bike. What improvements can be made to the website to resonate with their key audiences of teenagers and young professionals?
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USER RESEARCH

How to make this website sing?

Muuras develops vertical swamps and gardens. Does their website want to make you find out more about their sustainable solutions?
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CAMPAIGN INSIGHTS

Right tone for COVID-19 info?

Transavia is trying to give passengers accurate info in uncertain times. How are they doing? 
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USER INSIGHTS

Which product description?

An online brand wants to share the technical advantages of a running shoe. Which works best?
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CAMPAIGN VALIDATION

How to motivate students? 

The Amsterdam Municipality wants to launch a campaign to motivate students to keep distance during COVID-19. What would work best and why?
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CONCEPT RESEARCH

Improving the CarbonCalculator

CarbonCancel helps gain insight into people's carbon footprint. How can they improve their CarbonCalculator for sustainability-minded people? We checked with their target audience.
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COMPARE

Which design explains best?

A restaurant started using tablets to enable customers to make their own orders. They created 2 order pages. Which one is clearer and why?
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USER NEEDS

Why don't people use a new feature?

A/B tests show that people don't use a new configuration tool on a bike site. Find out the reason why not and how to fix this.
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5hellos users are converts.

Average rating of 4.7/5 after use

“Try it! We were reluctant at first – never having done research before – but those 30 minutes were a snap to set up.

The guide helped us find 5 major issues with our proposition.”

Start-up founder

“In our industry we deal with high profile panelists who are not easy to find. This means that we are often forced to work with expensive research firms.

5hellos showed me that it can be done cheaper, faster and easier."

Product owner, Payment provider

“We use all kinds of programmes and tools to drive our more customer-centric way of working. But 5hellos is our go-to tool. It’s the only one that’s so simple, it truly let’s anyone have a conversation with customers”

CX director, Global retailer

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