Holiday booking made easier

Preparation

The 5 women took 10 minutes to view the new website and to answer the 5 question survey one day before the session. The survey contained questions such as: How do you rate the information provided during booking? How can this page be improved?

The perfect amount of information

The new design  received an average score of 8. Overall, a very positive outcome. Luckily Sophie is a seasoned session moderator who managed to identify the points of improvement to make the booking process more complete, and the customer journey even easier.

The 5 women agreed that all information needed can be found on the page, which results in a confident booking experience. The room for improvement was the presentation of a more structured price overview, visible during the entire website visit.

3 recommendations to do even better

• Pushing to scroll is a no go. No one wants to be looking for the most important piece of information: Pricing! Present  the price overview above the fold and adjust it dynamically during the check-out flow in
• Make sure that the booker feels in control by providing her with all relevant information, with a personal touch.
• Combine the input from the 5hellos session with A/B testing to determine the best performing page layout and structure.

Ultimately, 5hellos bundled all great insights together in a report and sent this, including the recording of the session, to the travel company within 1 day. How cool? All insights stated in one overview, including key takeaways according to our experienced session moderator

Do you also want clear insights from your target group within 5 days without spending a lot of valuable time on it yourself? 5hellos is happy to help! Schedule a demo.