
Which images make shoppers become buyers?
How do shoppers experience product images? What is the effect of video and why? The UX team at De Bijenkorf was curious to understand how selected product visuals contribute to the shopping experience and page effectiveness.
Experienced shoppers visited 2 detail page prototypes. They then answered 5 questions in the 5hellos tool.
Moderator Sophie used the individual responses and 5hellos guide to explore the impact of moving images vs. stills and different visual styles.
Sophie guided the session through the 30 minute 5hellos conversation guide:
Panelists shared their genuine views and shed light on how and why visual content makes a difference to them personally. Even though everyone had a different experience, one theme emerged: positive on the clear and clean visuals, but add a little ‘styling spice’.
“The 5hellos sessions helped us find the view that best works for our customers. As a result, we have chosen to implement the preferred visual content and insights from the session and are currently a/b testing the conversion incease.”
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