Lattiz® (FrieslandCampina) offers horeca an effortless method to produce consistent, high-quality milk foam at the touch of a button.
Lattiz® targets hospitality entrepreneurs and wants to inspire them while building stronger engagement. 5hellos explored which content themes entrepreneurs find relevant, how posts could become more attractive, and where improvements can be made.
In two 5hellos sessions, horeca entrepreneurs provided concrete and actionable feedback: from the appeal of inspirational recipes and product ideas to the importance of storytelling, vividness, and practical tips.
"On their own, they are beautiful pictures, and it has been thought through. Whether it works or not, that depends on what they want to accomplish with it." - Participant session 1
The research consisted of two 5hellos sessions with horeca entrepreneurs responsible for purchasing milk/coffee products. Participants answered five targeted questions on social media usage and content preferences beforehand.
The sessions provided valuable insights into what type of social media content resonates with horeca entrepreneurs. Among other things, participants indicated that they appreciate content that is both inspirational and practical, offering ideas that can be applied in their businesses. At the same time, some content was perceived as less engaging due to being too commercial or lacking a clear message. The results give Lattiz® clear direction on how to make their social media approach more relevant and appealing to their audience.
"Never underestimate the power of listening to your audience! And no, it doesn't have to be expensive and time-consuming. In online sessions lasting just 30 minutes, we got a very good picture of our customers” - Floortje Brouwers, Branding and Communication Lead, Lattiz®
Want to learn more about how 5hellos can help your company Let's talk.
