What actions are needed to help stimulate pre-orders?
The website of a hybrid heat pump startup was discussed at length by 10 homeowners who are looking for a heat pump. The purpose of the conversation was to find action points to increase conversion to pre-orders.
“I am pleasantly surprised. All the input and action points from the report are super useful and I expect that this will double the conversion rate."
A Dutch startup used 5hellos to get feedback from 10 homeowners. Is the product received clear and attractive? Are visitors' pressing questions answered?
Finding 10 people looking for a heat pump felt like a difficult task to do. Nevertheless, 5hellos managed to recruit this target group for the sessions within a week.
2 days before the session
The 10 homeowners were sent a 5-question survey that included questions about their first impression, their opinion about aspects that are good or could be better and to what extent they would buy the product.
The key take-aways
The product was well received by everyone, partly due to the display of the clear and attractive USPs. The site looks slick and encourages to look further. But when doing so, most visitors run into a few things as the site does not answer the many technical and practical questions that visitors have. Besides that, the site also generates some mistrust by making big promises, which results in a loss of credibility.
So, what can be better?
Make it personal: Tell the founders story for goodwill.
Build credibility: Liaise with industry experts and/or include the link to investors.
Expand accessible information: Add the most important elements that visitors are looking for (how does it work, about us and a FAQ).
5hellos bundled all insights together in an extensive report, including key take-aways and action points. But this time the 5hellos team went one step further by making a nice breakdown of the different types of buyers and a checklist of quick wins.
So, qualitative research within 30 min., with 5 (potential) users and an extensive report afterwards written by the 5hellos team with 35+ years of UX experience. Who would not want that?!