What actions are needed to help stimulate pre-orders?
The 10 homeowners were sent a 5-question survey that included questions about their first impression, their opinion about aspects that are good or could be better and to what extent they would buy the product.
The product was well received by everyone, partly due to the display of the clear and attractive USPs. The site looks slick and encourages to look further. But when doing so, most visitors run into a few things as the site does not answer the many technical and practical questions that visitors have. Besides that, the site also generates some mistrust by making big promises, which results in a loss of credibility.
5hellos bundled all insights together in an extensive report, including key take-aways and action points. But this time the 5hellos team went one step further by making a nice breakdown of the different types of buyers and a checklist of quick wins.
So, qualitative research within 30 min., with 5 (potential) users and an extensive report afterwards written by the 5hellos team with 35+ years of UX experience. Who would not want that?!
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