A new lifestyle coaching app that works

The innovation project

The ultimate goal is a developed concept that can be further validated in the market.

A Three-Part Study:

• Quantitative research – to gain better understanding of who experiences which symptoms, to what extend, and what current methods and solutions are being used.
• ‍The Current Journey – 2 rounds of 5hellos sessions: to understand how people currently deal with their personal health issues. What works & what doesn't, why?
• Insight into existing concepts - followed by four more 5hellos sessions to gather reactions to existing services from 2 potential target groups. What is appealing, and why? What is unhelpful and why?

With these insights, the client was able to develop their own lifestyle coaching concepts further, and then reiterate with 5hellos.

How do the sessions work?

Before the sessions, panel members complete a survey about their current experience and/or their opinion on presented concepts.

During the online conversations, the moderator delves deeper into their answers and discusses 5-6 different types of intervention solutions.

Het resultaat

The 5hellos innovation process has mapped out the experiences and symptoms of potential customers, resulting in many concrete ideas to make the new customer-centric lifestyle coaching concept and fulfill unmet needs.

Curious about how you can engage with consumers during your innovation process? Schedule a conversation.