Airfryer preferences in NL and IT

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Smartwares, renowned for brands like Princess and Tristar, continuously introduces new Airfryer models to the market. Smartwares aimed to gain a deeper understanding of how consumers choose an Airfryer. By listening to consumer needs, they can make informed decisions for new Airfryer models.

Smartwares selected the 5hellos method combined with quantitative analysis, to swiftly obtain insights in the Netherlands and Italy.

"We have learned a lot: insights for our product development, as well as for our content. It's a fun, accessible method, fitting for a practical company like ours." – Smartwares Sales Manager

Research set-up

In four 5hellos sessions, held with both users and non-users, in the Netherlands and Italy (two per country), combined with quantitative research in both countries, preferences for specific features and purchase decisions were analysed.

Topics covered in the sessions and quantitative research:

• Purchase criteria for an Airfryer
• Preferences regarding specific features
• Discussion of likes and dislikes

Before the qualitative sessions, participants completed a survey with 5questions. Expert moderators Tess (NL) and Federica (IT) analysed the responses in advance, allowing them to focus on relevant topics and insights during the sessions.

Insights and report

Some key insights from the research:

• The market situation and purchase factors differ in the Netherlands and Italy, necessitating different assortment choices.
• User-friendliness is essential for consumers. It is important to clearly communicate the benefits of specific features such as displays and viewing windows.
• Practical accessories are particularly appreciated as additional features.‍

Want to learn more about how 5hellos can help you successfully launch a campaign? Let's talk.