As part of the new corporate campaign, the Odido brand & communications team - in collaboration with advertising agency TBWA - developed a video and several online ads with the aim of forming awareness and interest among IT managers.
Two 5 hellos sessions zoomed in on IT managers' opinions on the digital campaign with a video and 8 different banners.
Each session coverd:
- Overall rating and why
- Discussion of likes and dislikes
- Text and image preferences
Prior to the sessions, participants completed a survey with 5 questions. Expert moderator Tess analysed these responses in advance, so she could focus on the relevant topics during the sessions.
Odido chose the 5 hellos method to quickly and cost-effectively gather insights on how the campaign is being received within the target audience. The team was very pleased.
"It's the first time we've tested our campaign in this way for this target audience. We are very happy with the insights, especially since the feedback comes from sessions with the professionals we want to address." - Odido Communication Manager
Want to learn more about how 5hellos can help your company? Let's talk.